Navigating the Pandemic

The pandemic suddenly shut down all travel and disrupted business as we knew it. Fashion shows around the world cancelled and the fate of Monitaly uncertain. Traveling to shows and exhibiting our products in person to our customers was the main source of revenue.

It was time to think outside the box and find an innovative strategy. I researched various ways to demonstrate the products and entice customers to place orders. The strategy I proposed included making a product video for each style showing the garment worn on a model to exhibit the sizing and fit as well as close up shots of all the garment’s features. A way to digitally describe the product to the customers. The second component was a detailed product anatomy for those who did not have the time to watch videos.